Conversions
The count of conversion events - events you've marked as a conversion in GA4 admin (e.g. a purchase or a sign-up) - that fired during the date range.
Ask it in plain English
"How many conversions came from paid search last month?"
Field details
| Type | Metric |
| GA4 API name | conversions |
Good to know
Depends entirely on which events are marked as key events in property admin - a conversions count of zero on some page or campaign slice doesn't necessarily mean nothing happened there, it can just as easily mean no event on that path is currently flagged as a key event.
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Related fields
Sources
- Google Analytics Data API - dimensions & metrics reference (official Google documentation)