Free Claude skills for marketing, SEO and Google Ads
Proven audit procedures, packaged as Claude skills, running on your live data. Each one tells Claude exactly how to audit wasted spend, build negative keywords, check budget pacing, audit SEO or GA4 - and pulls the numbers itself through the Caybl.ai connector, instead of asking you for a CSV.
Get started in three steps
Connect your data
Sign in to Caybl.ai and connect Google Analytics (free), Google Ads, Search Console, Bing, Microsoft Advertising, Tag Manager or YouTube.
Add the skill
Upload the skill's .zip in claude.ai (Settings, Capabilities, Skills), or curl it into ~/.claude/skills in Claude Code.
Ask
“Find wasted spend in my Google Ads account.” Claude picks up the skill on its own.
Google Ads
Google Ads wasted spend finder
Finds search terms, devices, locations and hours that cost money without paying back, ranked by estimated reducible spend.
Needs: Google Ads
Google Ads negative keyword builder
Groups bad search terms into patterns and builds a paste-ready negative list with the right match type and level - then adds it after a preview.
Needs: Google Ads
Google Ads impression share gap finder
Separates impression share lost to budget from lost to rank, and tells you which campaigns to fund now, fix first, or leave alone.
Needs: Google Ads
Google Ads budget pacing check
Projects month-end spend per campaign, flags over- and under-pacing, and finds the daily budget needed to hit target.
Needs: Google Ads
Google Ads weekly digest
A Monday-morning report: what changed week over week, real anomalies (not noise), the account changes behind them, and what to do this week.
Needs: Google Ads
Microsoft Advertising
SEO
SEO audit from Search Console
An SEO audit from your own Search Console, Bing and GA4 data: indexation, decaying pages, CTR fixes, striking-distance keywords and cannibalization.
Needs: Search Console, Bing Webmaster Tools (optional), Google Analytics (optional)
SEO rank tracking
Winners, losers, new and lost queries from Search Console over the last 28 days or around a Google update - with Bing alongside.
Needs: Search Console, Bing Webmaster Tools (optional)
SEO vs Google Ads overlap
Finds what you pay for in Google Ads while already ranking top 3 organically, and the paid winners SEO should build pages for.
Needs: Google Ads, Search Console
Core Web Vitals audit
Finds your highest-traffic pages that fail Core Web Vitals for real visitors, works out why, and ranks the fixes by time saved and traffic.
Needs: PageSpeed Insights (built in), Google Analytics or Search Console (optional)
Page speed regression check
Works out whether and when the site got slower for real visitors, what changed that week, and whether conversions dropped with it.
Needs: PageSpeed Insights (built in), Google Analytics (optional)
Google Analytics
Tag Manager
Tag Manager tracking audit
Audits a GTM container - paused tags, duplicate GA4 events, retired UA tags, missing consent - and checks its events against what actually arrives in GA4.
Needs: Google Tag Manager, Google Analytics (optional)
What changed in Tag Manager?
When conversions drop or jump, finds the GTM version published around that day and the exact tag or trigger change behind it.
Needs: Google Tag Manager, Google Analytics or Google Ads (optional)
YouTube
YouTube channel review
A monthly review of your channel - top videos, where views come from, YouTube search terms, retention - ending with what to make next.
Needs: YouTube, Search Console (optional)
YouTube to website
Which videos send visitors to your website, whether they convert, and which videos earn their keep.
Needs: YouTube, Google Analytics
YouTube revenue review
What your monetized channel earns, the RPM trend, which videos and countries make the money, and how to earn more.
Needs: YouTube (monetized channel), Google Analytics (optional)
Open source under the MIT license - license and third-party notices. Using these with Google’s own MCP servers or your own tools? The procedures still apply; only the tool names change.
Give the skills live data
Connect Google Analytics free, then add Google Ads, Search Console, Bing, Microsoft Advertising, Tag Manager and YouTube on Pro.
Get started free →FAQ
A skill is a folder with a SKILL.md file: instructions Claude loads when your request matches it, so it follows a proven procedure - the steps, thresholds and output format - instead of improvising. Skills work in claude.ai, Claude Desktop and Claude Code.
Yes. They're MIT-licensed and free to download, use and modify. They call the Caybl.ai connector for data: Google Analytics is free; PageSpeed, Google Ads, Search Console, Bing, Microsoft Advertising, Tag Manager and YouTube in your own AI are on Pro.
Most marketing skills ask you to export a CSV and paste it in, so the analysis is only as fresh as your last export. These call your live Google Ads, Search Console, Bing, Microsoft Advertising, GA4, Tag Manager, YouTube and PageSpeed data through Caybl.ai, and any change they suggest - like adding negative keywords - is previewed as a dry run and only applied when you say yes.
Several are adapted from popular open-source skills by practitioners - Marek Dąbrowski's and Elias Malm's Google Ads skills, Ryze AI's SEO skills and Corey Haines' marketing skills, all MIT-licensed. We rewrote them to use live data and credited the originals in NOTICES.md.
Download the skill's .zip, then in claude.ai go to Settings, Capabilities, Skills, and upload it. Make sure the Caybl.ai connector is connected too, so the skill has data to work with.
Each skill page has a one-line curl command that downloads SKILL.md into ~/.claude/skills/<name>/. Add the Caybl.ai MCP server with: claude mcp add --transport http caybl https://api.caybl.ai/mcp