SEO audit from Search Console

What you get

• One-paragraph verdict
• Indexation problems
• Losers and quick wins
• Cannibalization
• Top 5 actions

Install

claude.ai and Claude Desktop

1. Download the .zip.
2. In Claude, go to Settings, Capabilities, Skills, and upload it.
3. Connect Caybl.ai from the connector directory if you haven’t already.

Claude Code

The skill

This is the full SKILL.md - the same file you download. View raw.

---
name: seo-audit-search-console
description: Runs an SEO audit from a site's own Google Search Console, Bing Webmaster Tools and GA4 data via the Caybl.ai connector - indexation, decaying pages, CTR anomalies, striking-distance keywords, cannibalization and organic conversions - and ends with a prioritised fix list. Use for "SEO audit", "audit my site", "why is organic traffic down", "SEO health check", or "what should I fix first for SEO". For position changes over time see seo-rank-tracking; for paid/organic overlap see seo-vs-ads-overlap.
license: MIT
compatibility: Requires the Caybl.ai MCP connector (https://api.caybl.ai/mcp) with Search Console connected; Bing Webmaster Tools and Google Analytics are optional but recommended.
metadata:
  author: Caybl.ai
  version: "1.0"
  adapted-from: Ryze-AI-Adgent/open-seo-mcp-skills (seo-audit), MIT; coreyhaines31/marketingskills (seo-audit), MIT
---

# SEO audit from Search Console

## Requires

The Caybl.ai MCP connector with Search Console connected (https://caybl.ai/search-console-mcp). Bing (https://caybl.ai/bing-webmaster-tools-mcp) and GA4 make the audit better. Everything below comes from the site's own data - if a source isn't connected, say which and skip that section rather than estimating.

## Workflow

1. **Property.** `list_sites`. Use the one matching the user's domain (prefer the `sc-domain:` property); ask only if ambiguous.
2. **Performance baseline.** `run_search_analytics_report` for the last 90 days vs the previous 90, by `query` and by `page` (skip the last 2-3 days - Search Console data lags). Use `pageFilters` to exclude app/login paths.
3. **Indexation.**
   - `list_sitemaps` - submitted vs indexed per sitemap.
   - `find_zero_visibility_pages` with the sitemap URLs - pages with no impressions at all.
   - `inspect_url` on the 3-5 most important zero-visibility or decaying pages - coverage state, canonical, last crawl.
4. **Find the problems:**
   - **Decaying pages** - clicks down more than 30% period over period.
   - **CTR anomalies** - average position 5 or better but CTR under 2% -> title/meta problem.
   - **Striking distance** - queries at position 8-20 with high impressions (one push from page 1); positions 4-10 are the quickest wins.
   - **Cannibalization** - one query where 2+ of your pages share the clicks.
   - **No visibility** - indexed pages that never get impressions (wrong intent, thin, or orphaned).
5. **Bing as a second engine** (if connected): `bing_crawl_health` for crawl errors and pages in index, `bing_top_queries` for queries Google doesn't show, `bing_backlinks` for who links in. Bing's index feeds ChatGPT search and Copilot.
6. **Organic conversions** (if GA4 connected): `run_report` with `landingPage` x `sessionDefaultChannelGroup` = Organic Search, sessions and key events, same periods. A page can hold rankings and still lose revenue - call it out.
7. **Backlinks reality check:** if Bing shows almost no inbound links, say that authority - not on-page tweaks - is the main constraint.

## Output

1. **Verdict** (one paragraph): is organic search healthy, and the #1 issue.
2. **Indexation** - table of problem URLs with state and fix.
3. **Losers** - | Page | Clicks before | Clicks after | Delta | Main queries lost | Likely cause | Fix |
4. **Quick wins** - striking distance and CTR fixes, ranked by impressions, with a rewritten title/meta suggestion for each CTR fix.
5. **Cannibalization** - query, competing pages, which to consolidate into.
6. **Bing** and **Organic conversions** sections when available.
7. **Top 5 actions**, prioritised by impact x effort.

Offer to resubmit the sitemap (`submit_sitemap`) or submit URLs to Bing (`bing_submit_urls`) once pages are fixed - only with an explicit yes.

## Guardrails
- Impressions and average position are sampled and rounded; small sites see noisy numbers. Say so when volumes are low.
- Don't recommend rewriting pages that convert well just to chase rankings.
- Never invent search volumes - use `bing_keyword_research` or `generate_keyword_ideas` (Google Ads) if volume is needed.

Adapted from Ryze-AI-Adgent/open-seo-mcp-skills and coreyhaines31/marketingskills (MIT). See NOTICES.md.

More SEO skills

• SEO rank tracking - Winners, losers, new and lost queries from Search Console over the last 28 days or around a Google update - with Bing alongside.
• SEO vs Google Ads overlap - Finds what you pay for in Google Ads while already ranking top 3 organically, and the paid winners SEO should build pages for.
• Core Web Vitals audit - Finds your highest-traffic pages that fail Core Web Vitals for real visitors, works out why, and ranks the fixes by time saved and traffic.