How to connect Google Ads to Claude
You connect Google Ads to Claude by adding Caybl.ai as a custom connector. Authorize once, then ask about campaigns, spend and search terms - or let Claude make changes you approve first.
- Free to see it
- Changes preview before applying
- Pro plan for read/write
Can you connect Google Ads to Claude?
Yes, but not directly - Claude has no built-in access to Google Ads. It reads outside services through connectors built on MCP, and Caybl.ai is a hosted one, so there is no server to run and no developer token of your own to apply for. You authorize the Google account that already has access to the Ads account, and Claude can query it from then on.
What you can ask
- Diagnose“Which campaigns are losing impression share to budget rather than rank?”
- Find waste“Show me search terms that spent over 50 with no conversions in the last 30 days.”
- Rank“Which ad groups have the worst cost per conversion this month?”
- Research“Suggest keyword ideas for this landing page, with volume and bid estimates.”
- Compare“Compare this month to last, and tell me what changed and why.”
“Which ad groups have the worst cost per conversion this month?”
“Ad group ‘Brand - Search’ is worst at $18.40 per conversion, more than double the account average of $7.90. The next two ad groups are within 10% of each other, so start there.”
Illustrative example - not real account data.
What stops Claude spending my money?
The honest answer to the question everyone asks first. The protection is layered, not a single setting - full detail in the FAQ below.
Changes are opt-in
Turn off “Allow changes” and every read tool still works.
Preview first
Google validates the whole change and shows what would break.
Created paused
New campaigns, ad groups, keywords and ads never start serving on their own.
Every call logged
Your dashboard shows what was asked and when.
Is Google Ads read-only or read and write?
Your choice, per connection, and it defaults to both so the connector is useful immediately. Worth knowing why the switch exists at all: Google does not publish a read-only scope for the Ads API - the single adwords scope covers reading and writing together. So the limit has to be enforced by the connector rather than by Google, and Caybl.ai enforces it on every call rather than trusting the agent to behave.
Google Ads and Google Analytics together
Most useful advertising questions cross both. Ads knows what you paid for a click; Analytics knows what happened next. Connect both and you can ask which campaigns bring traffic that actually converts, and get one answer instead of two exports and a spreadsheet. Start with GA4, which is available today.
What our customers are saying
“I have it set up to run a daily report - it saves me so much time updating campaigns and identifying potential gaps with conversion tracking.”
“It's given our product and engineering team direct access to these metrics, without having to go through complicated dashboards.”
“We switched from a marketing analytics tool that was costing us $5,000 a year - it cut the cost, complexity and time it takes to set up campaigns. We've been recommending it to fellow marketers ever since.”
Connect Google Ads and Google Analytics
Analytics is free to connect. Enabling Google Ads needs Caybl.ai’s Pro plan.
Get started free →FAQ
Yes, through a connector. Claude cannot reach Google Ads on its own, but it supports custom connectors built on MCP and Caybl.ai is one. You authorize the Google account that already has access to your Ads account, and Claude can query it from then on.
Both, and you decide which. Reading is always available. Changes are controlled by a single switch on the connection called 'Allow changes to my Google Ads' - turn it off and every read tool keeps working while anything that would modify the account is refused.
Four things. The connector is not enabled by default. Changes can be switched off entirely. Every change can be run as a dry run first, where Google validates the whole operation and applies nothing. And anything that could serve impressions - a new campaign, ad group, keyword or ad - is created paused unless you explicitly say otherwise.
No. You authorize the Google account that already has access to your Ads account. If that account reaches several Ads accounts, Caybl.ai returns the list and Claude asks which one you mean rather than guessing.
That is the point of doing both. Connected side by side, you can ask a question that crosses them - which campaigns bring traffic that actually converts on the site - without exporting either one.
Yes. Caybl.ai's Google Ads connector is a Google Ads MCP server - the same thing whether you search for it as 'connect Google Ads to Claude,' 'connect Claude to Google Ads,' or just 'Claude Google Ads.' All three describe this setup.
Sources
- Google Ads API - official Google documentation
- Google Ads API access levels - developer token review process
- Model Context Protocol (MCP) - the open standard Claude uses for custom connectors