Engagement rate
The percentage of sessions that were 'engaged' - lasted 10+ seconds, had a conversion event, or had 2+ page/screen views. It's GA4's replacement for (the inverse of) bounce rate.
Ask it in plain English
"Which pages have the lowest engagement rate?"
Field details
| Type | Metric |
| GA4 API name | engagementRate |
Good to know
Not a simple inverse of Universal Analytics' bounce rate math - a 60% engagement rate here isn't directly comparable to a 40% bounce rate from a UA-era report on the same page, because the qualifying criteria (10+ seconds, a conversion, or 2+ views) are a different definition entirely, not a renamed one.
Ask your own Google Analytics about this
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Get started freeUsed in these recipes
- How do I find my top landing pages in GA4?
- How do I compare new vs. returning users in GA4?
- How do I see engagement rate by page in GA4?
Related fields
Sources
- Google Analytics Data API - dimensions & metrics reference (official Google documentation)