What Is Event Count in Google Analytics (GA4)?
The number of times a given event fired during the date range.
Ask it in plain English
"How many times did the sign_up event fire last week?"
Field details
| Type | Metric |
| GA4 API name | eventCount |
Good to know
Includes automatically-collected events (page_view, scroll, click, session_start) right alongside custom ones, unfiltered - a spike in total event count doesn't necessarily mean a custom event fired more; break it down by eventName before drawing a conclusion.
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- Google Analytics Data API - dimensions & metrics reference (official Google documentation)