Blog

Guides and articles on connecting your marketing data to Claude and ChatGPT.

Microsoft Advertising Dashboard: What It Shows and How to Use It

Microsoft Advertising Dashboard: What It Shows and How to Use It

Learn what the Microsoft Advertising dashboard shows, which metrics to watch, how to build and export reports, and how to query the data in plain English.

Ecommerce Reporting: Reports, KPIs and a Weekly Workflow

Ecommerce Reporting: Reports, KPIs and a Weekly Workflow

Ecommerce reporting explained: the six reports worth running, the KPIs inside each, how to reconcile ad and store data, and how to automate the weekly review.