New vs. returning
Splits users into 'new' (first visit in the lookback window) or 'returning'.
Ask it in plain English
"How does engagement differ between new and returning users?"
Field details
| Type | Dimension |
| GA4 API name | newVsReturning |
Good to know
"New" is relative to GA4's identifier lookback, not a lifetime memory of the visitor - someone who last showed up several months ago and comes back can be recorded as new again, since GA4 isn't tracking "has this human ever visited," only "has this identifier been seen recently."
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Related fields
Sources
- Google Analytics Data API - dimensions & metrics reference (official Google documentation)